A brand strategy and design overhaul including new positioning, tagline, fonts, photography style, and full brand guidelines. Bringing the brand closer to their brand promise of building consumers communities that enable the life they want to live.
Agency: theturnlab
Creative Director: Malina Kaija
ACD Copy: Mike Dineen
ACD Art: Scott Couture
Art Director/Designer: Alex Quigley
Strategy: Tiana Noce