Mill Street x Blue Wave
To support their partnership with the Blue Jays, Mill Street asked for a light, engaging social campaign tied to their Blue Wave beer. Alongside my copy partner, we developed a series of animated gifs that reimagined iconic baseball plays using the Blue Wave can as the central player. We concepted and designed the visual style for the series, capturing the action through stop-motion animation. Each gif illustrated a different play, turning the can into an active part of the game. The result was a playful, highly shareable content series that ran on Mill Street’s organic social channels throughout home games, bringing energy and brand presence to every game day.
Client: Mattamy Homes
Agency: draftline YYZ
Role: Art Director
Date: October 2022
Agency: draftline YYZ
Role: Art Director
Date: October 2022
